Revenue IQ

Best Western Fort Wayne — daily intelligence

Data as of:Daily reportLive 2025-02-13 at 2/14/26, 12:49:26 AM(Scheduled: 5:00 AM ET daily)Hotel statusLive 2026-02-13 at 2/14/26, 12:57:56 AM(Scheduled: Every 30 min)ForecastLive 2026-02-14 at 2/14/26, 12:49:49 AM(Scheduled: Every 4 hours (00:00, 04:00, 08:00, 12:00, 16:00, 20:00 ET))SegmentsLive 2026-02-13 at 2/14/26, 12:49:26 AM(Scheduled: With Daily report (5:00 AM ET))STARLive 2026-02-01 at 2/14/26, 12:46:37 AM(Scheduled: On upload)Monthly STARLive 2025-10 at 2/14/26, 12:46:31 AM(Scheduled: On upload)BudgetLive January 2026 at 2/14/26, 12:46:45 AM(Scheduled: On upload)Rate actionsLive 2026-02-27 at 2/14/26, 12:49:49 AM(Scheduled: After STAR/Lighthouse upload)Rolling forecastLive 2026-02-14 at 2/14/26, 12:55:48 AM(Scheduled: From ClicData sync)ClicDataLive 2026-02-14T05:55:48.027Z at 2/14/26, 12:55:48 AM(Scheduled: 11:00, 14:00, 17:00 ET)

Morning briefing

Night audit date (yesterday): 2025-02-13

Yesterday, we achieved a revenue of $1932 with an occupancy of 41.0% and an ADR of $77. Our month-to-date revenue is $25602, trailing last year's $27830. Today's projected EOD occupancy is strong at 82.3% with low walk-in opportunities.

Today's priorities

Increase rates for February 14th to capitalize on high occupancy.
Monitor and adjust rates for February 15th and 16th to maximize revenue.
Minimize the impact of out-of-service rooms by addressing maintenance promptly.
Focus on boosting occupancy for low OTB days like February 18th.
Analyze segment performance to optimize marketing strategies.

Generated 2/14/2026, 5:57:56 AMKey numbers: RevPAR $32 vs comp $53; MTD $25602 vs LY $27830; 3 OOS ≈ $95/day

Yesterday vs today

Yesterday's score — night audit 2025-02-13

Revenue

$1,932

MTD $25,602

-8.0% MTD vs LY

Occupancy

41.0%

25 of 62 rooms, 6 OOS

+6.7% MTD vs LY

ADR

$77

LY $85

-9.5% vs LY

RevPAR

$32

LY $35

-9.8% vs LY

Today's position (in-house and expected)

In-house49 rooms

Expected arrivals2

Expected departures0

Projected EOD occupancy82.3%

OOS rooms3

Walk-in opportunity: low

Revenue pace

February MTD vs budget and rolling forecast

Data refreshes automatically (ClicData 11am / 2pm / 5pm ET)

MTD vs budget (start of year)

$25,602 / $86,33030%

YTD revenue: $95,736 (vs LY $119,268, -19.7% vs LY

We are currently behind last year's revenue both month-to-date and year-to-date. No budget or RM rolling forecast data provided for comparison.

Competitive intelligence

Revenue left on the table

Your RevPAR $43 vs comp set $53 = $10/room/night

$227,001/year unrealized

Your ADR is at parity; the gap is driven by occupancy. Closing the occupancy gap would recover significant revenue.

MPI

81.5

Rank 5 of 6

ARI

99.3

Rank 2 of 6

RGI

80.9

Rank 5 of 6

Monthly STAR — 2025-10

From Monthly STAR Excel (Glance + Comp)

MPI (month)

102.9

Rank 3 of 6

ARI (month)

93.8

Rank 4 of 6

RGI (month)

96.5

Rank 5 of 6

Your Occ 62.5% / Comp 60.7% · ADR $95 / $101 · RevPAR $59 / $62 · YTD MPI 103.9 / ARI 94.2 / RGI 97.9

Day of week — you vs comp set (occupancy %)

Fri

45 / 53

Mon

35 / 56

Sat

65 / 55

Sun

26 / 35

Thu

37 / 57

Tue

47 / 60

Wed

52 / 60

You Comp set

Our weekly STAR indexes show we are underperforming against the comp set with an MPI of 81.5 and an RGI of 80.9. Monthly STAR data is more favorable with MPI above 100, indicating better competitive positioning.

14-day forward demand

On-the-books occupancy vs market

Today's decisions

Next 7 days — what to do and why

Sat 02/14TodayRaise rate
You're at 89% OTB vs 12% market. Raise BAR to $221.
Est. impact: $14
Sun 02/15TomorrowRaise rate
You're at 18% OTB vs 7% market. Raise BAR to $121.
Est. impact: $14
Mon 02/16Raise rate
You're at 19% OTB vs 8% market. Raise BAR to $130.
Est. impact: $14
Fri 02/20Raise rate
You're at 24% OTB vs 7% market. Raise BAR to $161.
Est. impact: $14
Tue 02/17Stimulate demand
Low absolute demand (19% OTB). Consider lowering BAR to $100 or running a promo.

Rate action recommendations

Based on your OTB % vs market (Two Week Forecast + Forward STAR)

Date	Your OTB	Market	Current	Recommended	Delta	Action	Recommendation	Est. impact
Sat 02/14Today	88.7%	12%	$209	$221	+$12	RAISE	You're at 89% OTB vs 12% market. Raise BAR to $221.	$14
Sun 02/15Tomorrow	17.7%	7%	$109	$121	+$12	RAISE	You're at 18% OTB vs 7% market. Raise BAR to $121.	$14
Mon 02/16	19.4%	8%	$118	$130	+$12	RAISE	You're at 19% OTB vs 8% market. Raise BAR to $130.	$14
Tue 02/17	19.4%	9%	$118	$100	-$18	STIMULATE	Low absolute demand (19% OTB). Consider lowering BAR to $100 or running a promo.	—
Wed 02/18	14.5%	8%	$118	$100	-$18	STIMULATE	Low absolute demand (15% OTB). Consider lowering BAR to $100 or running a promo.	—
Thu 02/19	14.5%	7%	$118	$100	-$18	STIMULATE	Low absolute demand (15% OTB). Consider lowering BAR to $100 or running a promo.	—
Fri 02/20	24.2%	7%	$149	$161	+$12	RAISE	You're at 24% OTB vs 7% market. Raise BAR to $161.	$14
Sat 02/21	40.3%	7%	$169	$181	+$12	RAISE	You're at 40% OTB vs 7% market. Raise BAR to $181.	$14
Sun 02/22	3.2%	3%	$109	$93	-$16	STIMULATE	Low absolute demand (3% OTB). Consider lowering BAR to $93 or running a promo.	—
Mon 02/23	8.1%	5%	$118	$100	-$18	STIMULATE	Low absolute demand (8% OTB). Consider lowering BAR to $100 or running a promo.	—
Tue 02/24	4.8%	6%	$118	$100	-$18	STIMULATE	Low absolute demand (5% OTB). Consider lowering BAR to $100 or running a promo.	—
Wed 02/25	8.1%	7%	$118	$100	-$18	STIMULATE	Low absolute demand (8% OTB). Consider lowering BAR to $100 or running a promo.	—
Thu 02/26	9.7%	5%	$118	$100	-$18	STIMULATE	Low absolute demand (10% OTB). Consider lowering BAR to $100 or running a promo.	—
Fri 02/27	11.3%	5%	$89	$76	-$13	STIMULATE	Low absolute demand (11% OTB). Consider lowering BAR to $76 or running a promo.	—

ClicData (RM dashboard)

Scraped 2/14/2026, 5:55:48 AM

Rate recs (next days)

2026-02-14: rec $215 / curr $2092026-02-15: rec $104 / curr $109

14-day forecast: 14 days (occ % and comp set rates). Next: 2026-02-13 81%, 2026-02-14 85%.

Forward bookings are strong for February 14th with 89% OTB, suggesting a rate increase. Other days show lower OTB, so strategic rate adjustments are necessary.

Segment mix

YTD rooms by segment

Segment ADR (YTD)

The segment mix is dominated by BW CRS with 180 rooms and ADV with 117 rooms, indicating strong brand and advance purchase performance.

OOS room impact

3 rooms OOS = est. $95/day lost revenue

MTD OOS: 101 vs LY 91 (11% increase)

Guest ledger

$17,471

City ledger

$11,975

Three rooms are currently out of service, leading to an estimated $95 per day in lost revenue. Prioritize repairs to minimize future revenue loss.